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VP Director, Marketing (#1938)T. Scott International Executive Recruiters
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VP Director, Marketing Location: New York Salary: 100K-150K Our client is one of the world’s leading digital marketing and media companies—is at the forefront of the new digital age. As an independent global network within the Paris-based Publicis Groupe, the world’s fourth largest communications group, Our client is the first global digital network with offices in the USA, Europe, and Asia. Serving global marketing clients, they create brand experiences in digital and direct channels that engage and excite their customers. Through user-generated content, branded entertainment, digital video production, and social media programs and more, they tap into people’s passions and create loyal, motivated relationships. Their people are at the top of their industry — inspiring innovation, creativity and results. They're artists, analysts, technologists, writers, and producers. They're passionate, creative, thoughtful, and above all, they are committed to their clients, inspired by their customers, excited by change, and fueled by a passion for collaboration and bold invention. Summary: Manage significant Client relationship, or large programs within one larger Client relationship, through the ability to understand Client marketing and business objectives and partner with senior leadership on high-level strategic plans. Monitor Company efforts to ensure adherence to strategic plans and objectives. Manage resource allocation profitably. Ensure deliverables meet strategic requirements of the Client, add value to the client, and meet company quality standards. Qualifications: - Minimun 7 years of experience - Blend of both media and marketing background required - Credit card marketing and/or acquisition experience is highly desired - Financial services industry experience is a plus - Direct mail experience is required - Experience with loyalty programs is desirable - 4 or more years of leadership experience in integrated marketing programs and client relationship management - Bachelor degree required. Master degree preferred - Strong communication and presentation skills - Strong leadership skills - Strong people management skills - Strong client management skills - Strong analytic and strategic abilities - Detailed Description Program Development and Execution Lead and manage day-to-day client relationship (s), serving as the primary and high level contact to articulate the compsny view on strategy and business philosophies - Sells in new project ideas to client that aligns with their business, customer and brand goals - Manages clients expectations, pushing back when necessary Proactively solicits feedback from the client on team and relationship with company - Supports new business initiatives within your own client and other company potential clients - Facilitates and owns all legal contracts for your client - Owns and communicates to the extended internal team, the overall client vision and the vision for all marketing programs for your client’s business - Owns financials for the client – steering forecasts, budgets, and investments- resolving any issues with the client, senior leadership or finance when necessary - Oversees all deliverables of the extended internal team to ensure clients expectations are being met – highlight issues to the client when necessary - Keeps GD/SVP on business abreast of any issues with client i.e. missed deadlines, client strategy issues, etc. - Aligns business appropriately with the right staff – ensure the capability mix is correct and that the marketing team is leveled appropriately to deliver i.e. all clients have someone to engage with as needs on a project arise - Incorporates the Delivery Management team on projects when scale and complexity of the work requires their expertise – outline and monitor rules of engagement for Marketing and Delivery team - Ensures team delivers high quality work on strategy, and on time - Develops relationships with the extended team that enhances the teams ability to deliver excellence - Develops case studies on your business Strategy - Understands fully the client’s business including: Economic levers, Industry, Organization, Customer needs - Partners on overall strategy for clients business - Develops and delivers strategic client presentations or recommendations or lead strategic discussions - Provides solutions and ideas for clients unique challenges Identifies key customer insights that drive behavior change – ensure marketing programs consider these insights - Helps architect the customer experience People Management - Develops people within the team and across capabilities by coaching, identifying areas for growth, celebrating successes, managing promotion process, keeping an open dialogue with your team, identifying training opportunities - Directs Managers or ADs on the team by providing guidance, establishing goals and providing an appropriate level of feedback on a regular basis - Establishes and grows relationships across capabilities If you meet all of these requirements, please send resumes to: careers@tsiexec.com
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