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Social Media Strategist (#647)iCrossing
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Do you constantly ask why and wonder if there is a better way to do things? If so, we should talk. At iCrossing, we believe the web is social. As such, we feel that every online marketer needs to be social media savvy to succeed on the web today. Our unique and ideal candidate will not only be an enthusiastic online strategist but also bring a passion for social media. The Strategy & Planning Group at iCrossing is responsible for driving strategic thinking across various account teams by adapting marketing strategies to reflect changes in customer behaviors, technology and competitive landscape. We analyze results to insure that learnings are integrated into current and future strategies and develop frameworks to help refine our clients’ online strategies. As a Social Media Strategist in this group, you will help plan and execute social media marketing programs for clients. Major Job Responsibilities / Accountabilities: Develop social media audits for clients, gathering data around brand visibility, tonality and traffic from social media monitoring tools, as well as creatively searching online Play an active role in developing innovative social media marketing strategies Execute social media engagements for clients, including serving as a community manager for clients' social spaces (e.g., Facebook pages, Twitter feeds) Maintain awareness of new social media marketing techniques being used by others, as well as look for opportunities to innovate and develop completely new techniques Organize audit data and research findings into presentation reports under the direction of senior team members Track success of social media marketing programs and develop reports for clients Skills/Requirements The ideal candidate: Can leverage the Internet for research and analysis Is very familiar with all major forms of social media and has actively cultivated his/her own network on at least one of the social media sites Has an intellectual curiosity (always asking "why?" and “what next?”) Possesses excellent oral, written, and presentation skills Works well with cross-functional teams Can Produce PowerPoint slides effectively on his/her own or from "skeleton" slides from project lead Is analytically strong with proven ability to demonstrate data interpretation capabilities Is self-motivated, requiring minimal supervision in a fast-moving, relatively unstructured environment Qualifications: Bachelor's degree 1-3 years experience in related field (e.g., management consulting, interactive agency, marketing, advertising, market research, public relations) Digital marketing or social media marketing experience preferred Proficiency in MS PowerPoint, Word, and Excel Basic understanding of SEO and SEM a plus
Locations:
Industries:
Advertising & PR, Internet
Functions:
Experience:
At least 1 years
Compensation:
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