This position reports to the Sr. Director of Online Acquisition and is
responsible for managing the strategic and tactical development and execution of
the paid search campaigns.

Primary Duties and Responsibilities:
- Manage paid search campaigns across multiple engines and multiple geographies
to ensure the company's specific goals are met; including the transition from
the advertising agency to an in-house solution .
- Responsible for day-to-day management of paid search campaigns including
keyword generation, ad copy writing and testing, bid management, landing page
optimization, budget management etc. Primary point of contact and subject matter
expert for paid search with both internal and external contacts, for example:
Google, MSN, Yahoo and Ask.com.
- Research, collect, and analyze data, leverage internal and external resources,
and data sources to report on successes and actionable opportunities for the
paid search program
- Utilize bid management tools and data modeling to maximize the effectiveness
of PPC campaigns.
- Generate and disseminate management reporting to ensure that the wider team is
aware of campaign performance trends.
- Manage paid search budget, keeping campaigns on budget and within performance
expectations.

Education / Work Experience:
- Bachelors degree in business administration, statistics, math or other
relevant field
- 3-5 years experience in online media
- 2-4 years experience working directly with paid search
- Experience using AdCenter, AdWords, Panama preferred
- Experience with A/B and multivariate testing.
- Advanced knowledge of Excel

Other:
- Strong written and verbal communication and analytical skills
- Excellent time and project management skills
- Strong attention to detail required