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Digital Media Planner (#1542)

Ignited LLC

[ printable ]

We’re betting your sock drawer is immaculate.

Argyle socks. Tube socks. The little tennis ones with pom-poms on the ankles. No
matter what the category, all things are in their right place when a skilled
DIGITAL MEDIA PLANNER is tackling the assignment. And that’s who Ignited is
looking for right now.

Don’t worry, our respective sock drawers are tidy, but we need someone who is an
ace at:

• Developing so-strategically-sound-it-brings-a-tear-of-admiration digital media
plans featuring objectives, tactics and rationale
• Making wise and wonderful recommendations on assigned accounts/projects
• Providing savvy digital planning support to Sr. Planners, Media Supervisor and
VP
• Responding to, prioritizing and completing all planning assignments accurately
and on time for all media, including online (and maybe even those nifty eggshell
ads in the dairy section)
• Maintaining assigned accounts, from billing and budget issues to flowcharts
and competitive/post-buy analyses.
• Conducting and obtaining media research, as well as incorporating it into the
planning process (e.g., comScore, Nielsen, TNS, MRI, 3rd Party Ad Serving
Systems)
• Facilitating internal and external requests to support plan reco’s (e.g., MRI,
ComScore/Media Metrix, TRU)
• Mentoring and coaching planning/media assistants, making sure i’s are dotted
and t’s are crossed on all issued documents
• Providing support on new business projects and overloaded colleagues
• Staying alert for new thinking in the planning process, as well as sharing
trends in media, lifestyle and technology with department and account team
• Gaining knowledge about client’s business, as well as media trends that could
complement it
• Looking for ways to grow professionally while presenting a positive role model
within the agency and to outside contacts

You’ll mostly be working with Sr. Digital Planners, the Media
Supervisor/Assistants, sales reps and clients, rich media vendors, production
and creative teams.

Checklist-wise, please have:

• 1-2 years of digital media planning experience
• Bachelor’s Degree (preferably in marketing or advertising)
• Strong skills in 3rd party ad serving platforms, syndicated research tools,
Microsoft Excel, Word, PowerPoint and experience working with rich media
vendors.
• Good communication skills (written/verbal) and presentation skills

If this sounds like a job that would knock your socks off (you know we had to go
there), please reply with an e-mail describing why even Simon Cowell would sing
your praises. We offer an action-packed environment with competitive pay and
perks. EOE.

PLEASE attach your resume in .DOC or .PDF formats only.

Locations:
Industries:
Advertising & PR, Interactive Media, Marketing
Functions:
Level:
Associate
Experience:
At least 2 years
Compensation:
Please sign in now.
Company Size:
10-100 employees

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