The copywriter for the Staples contract division must be a highly capable B2B
writer with a passion for direct marketing. As part of the Agency at Staples,
you'll create highly effective business-to-business communications that
establish and build upon our brand voice, generate sales and help develop our
relationships with our target market (mid- to large-size companies). As a
copywriter you'll be expected to gain a deep understanding of the contract
business through constant contact and collaboration with the entire team -- from
designers, art directors and marketers, to sales associates, service reps and
delivery drivers.

The many responsibilities of the copywriter require versatility and the ability
to handle everything from overarching campaigns to direct mail, promotional
pieces, online work (email, landing pages, mini-sites and rich media) and more.
That means knowing how to dial up our brand voice when writing for more
attention-getting pieces or dial it down for more straightforward
white-paper-type projects. Being versatile also requires the ability to move
quickly and comfortably between multiple projects.

You'll lead in the development of copy for high-visibility, high-impact
projects, and work closely with designers to ensure headlines and visuals work
hand-in-hand to bring concepts to life. You will also get the chance to present
a range of work that shows a thoughtful approach to strategy, and supports our
unique and differentiated brand voice. Additionally, you'll work closely with
fellow copywriters in a mentor role, providing creative leadership in developing
a consistent brand voice. Ultimately you must be able to manage projects, lead
teams, and work with very little supervision.

Develop compelling copy that differentiates the contract brand, is right for our
customers and helps to aggressively drive key initiatives. Create concepts that
are extendable into campaigns and synchronize extensions across other
collateral.

Drive our brand image and promise by maintaining an in-depth understanding of
our marketing strategy and business. This will allow the sr. copywriter to
ensure that brand standards are always being met, act as a more valuable
business partner to the contract team and constantly improve upon his or her own
skills.

Drive continuous process improvement to discover efficiencies and make
recommendations within the department and at the same time improve copy
capabilities.

Support copywriters during peak workload periods. Provide guidance and
prioritization recommendations. Train newly hired and contract copywriters.

Partner with the account services to prioritize workload, identify potential
capacity issues and determine strategies and solutions.
 
Qualifications Bachelor degree required, preferably with English/Journalism
focus 

Must have 2-5 years advertising/B2B/DM experience, 3+ years Web experience

Comprehensive understanding of marketing, technology, and media

Ability to work comfortably on Macintosh and PC platforms

Must be motivated, hard working, highly organized, flexible during peak
workload, detail oriented

Must possess excellent project management, time-management and communication
skills

Must be professional, able to deal with stress, have a good sense of humor and
urgency