TPG, located in Philadelphia, is a part of Omnicom Group Inc. (NYSE: OMC)
(www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and
corporate communications company.  Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and buying, direct
and promotional marketing, public relations and other specialty communications
services to over 5,000 clients in more than 100 countries.  

TPG offers a competitive salary commensurate with experience and an attractive
benefits package including medical, dental, eye care coverage, life and
disability insurance and 401K plan. 

TPG is seeking an Account Director with multi-channel marketing experience. The
Account Director will be responsible for managing and expanding our current
client relationships. This person will have successful account and project
management experience and the ability to lead a team to successfully deliver for
a portfolio of agency clients. 

Summary 

The account director will spearhead the strategy and development for integrated
marketing initiatives across all channels that meet client marketing and
business objectives. Demonstrates leadership skills, understands key consumer
insights and drives the correct marketing solutions. Oversees the day-to-day TPG
in consistent use of direct team management. 

Responsibilities: 

Strategy 
- Identifies opportunities for clients that support their business, brand and
customer goals 
- Work with the measurement team to identify opportunities to test and measure
programs 
- Assists measurement teams in developing measurement and test plans 
- Develops creative strategies that effectively describe the purpose of the
program for creative to concept against 
- Provide insight to the team on client industry and competitive landscape 
- Identifies key customer insights and experiences; define target audience, key
customer segments, and opportunities for differential treatment 
- Oversees development of offer strategies, relationship strategies, and test
strategies 
- Synthesizes program results into high-level results; develops case studies 
- Leads brainstorming sessions and strategic discussions 
- Ensures written documents and client presentations clearly articulate
strategic vision 
- Articulates client’s brand attributes and ensures it is incorporated into
marketing recommendations and creative 
- Defines business objectives of marketing programs and demonstrates an
understanding of the economic impact of the program 
- Understands clients business, industry, competitors, key drivers, environment,
etc.

Account  Management and Execution 
- Conducts briefings for internal team outlining specifics of project, business
objectives, client strategy, requirements, budget, schedule, job number 
- Provides clear direction to the team on all projects 
- Monitors all program execution to ensure team has the proper level of support
to deliver on time and on budget 
- Leads cross-functional team in delivering marketing programs across multiple
channels 
- Maintains and grows strong mid-level client relationships by partnering with
client to understand their key marketing objectives for all programs 

People Development 
- Manages internet team by providing guidance, establishing goals and providing
an appropriate level of feedback on a regular basis 
 Takes responsibility for own career by meeting with Supervisor regularly to
review progress against goals 
- Establishes and grows relationships across capabilities 


Qualifications 
- 6-10 years of integrated marketing program development and execution (direct
mail and interactive campaign development and execution) 
-3- 5 years of agency experience a must. 
- Experience managing client relationships 
- Marketing strategy development experience 
- Proficient in Excel, Word, PowerPoint 
- Strong presentation and communications skills 
- Ability to manage people and clients. 
- Strong analytic and strategic abilities